Engaging in methods of sustainability and local action, RONI HELOU is a brand for a proactive generation.
We create forward and androgynous ready-to-wear pieces while shedding light on social and environmental issues, and maintaining a system that preserves values of eco-responsibility and ethical practices. We source our materials from the vintage and dead-stocks of old factories and shops around Lebanon, and by doing so, we discover beautiful, quality materials. We also support our local Lebanese community by producing and working exclusively with tailors and artisans from all over the country. Most recently, we have introduced plantable packaging as part of our branding to promote self-sustainability.
We are believers in Regenerative Sustainability, a system that works on not only reducing waste, but also on implementing positive change and giving back to the community. We use our voices and platforms to advocate for human and worker rights as well as animal rights. For these reasons, we actively collaborate with like-minded local and international initiatives that are working on these issues.
In short, sustainability, human rights and animal rights are at the heart of RONI HELOU. We work to uphold these values in everything we do, from sampling to production and everything in between.
Aside from the designer himself, our team is proudly women-led.