Engaging in methods of sustainability and local action, RONI HELOU is a brand for a proactive generation.
We create forward and androgynous ready-to-wear pieces while shedding light on social and environmental issues, and maintaining a system that preserves values of eco-responsibility and ethical practices.
We source our materials from the vintage and dead-stocks of old factories and shops around Lebanon, and by doing so, we discover beautiful, quality materials.
We also support our local Lebanese community by producing and working with tailors and artisans from all over the country.
Most recently, we have introduced plantable packaging as part of our branding to promote self-sustainability.
We are believers in Regenerative Sustainability, a system that works on not only reducing waste, but also on implementing positive change and giving back to the community.
We use our voices and platforms to advocate for human and worker rights as well as animal rights. For these reasons, we actively collaborate with like-minded local and international initiatives that are working on these issues.
In short, sustainability, human rights and animal rights are at the heart of RONI HELOU. We work to uphold these values in everything we do, from sampling to production and everything in between.
RONI HELOU was established in 2017 as the namesake brand of Lebanese fashion designer Roni Helou.
In 2013, he joined Creative Space Beirut, a social enterprise with free design education and job creation at the heart of its mission. Upon graduating from the three-year fashion program where he received immersive technical and creative training, Roni was provided support through investment and initial brand development from the social enterprise for two years.
Simultaneously, the brand was supported by design incubator Starch Foundation for two seasons, which provided Roni with exposure and participation in Fashion Forward Dubai, as well as the opportunity to take part in the 2019 International Fashion Showcase in London, in which he was a finalist.
Furthermore, the brand's FW19 and SS20 collections were exhibited at London and Paris Fashion Weeks respectively, and RONI HELOU was awarded the first prize of Fashion Trust Arabia's first annual ready-to-wear competition.
In 2021 and with the support of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the brand expanded its headquarters to Doha, Qatar.
RONI HELOU has been featured in prominent media outlets, such as Vogue Arabia, Vogue Italia, Harper’s Bazaar Arabia, DAZED, i-D, The National UAE, HYPEBEAST and WWD.