Engaging in methods of sustainability and local action, Roni Helou is a brand for a proactive generation.

We create characteristic, forward-thinking and androgynous ready-to-wear pieces while shedding light on social and environmental issues and maintaining a system that preserves values of eco-friendliness and ethical practices.
At Roni Helou, w
e source our materials from vintage and/or dead stocks instead of purchasing newly imported fabrics, and by doing so, we discover beautiful, quality vintage materials, each with their own history.

Roni Helou was established in 2017 as the namesake brand of fashion design graduate Roni Helou. Born in Lebanon in 1992, he attended Creative Space Beirut, a progressive fashion design institution that offers students free education.
Upon graduating, Roni was supported by the design incubator Starch Foundation for two seasons.

Recently, Roni Helou was a finalist at the 2019 edition of the International Fashion Showcase in London, exhibited the FW19 and SS20 collections at London and Paris Fashion Weeks respectively, and won the first prize of Fashion Trust Arabia's ready-to-wear competition.

Roni Helou has been featured in prominent media outlets, such as Vogue Arabia, Vogue Italia, Harper’s Bazaar Arabia, DAZED, i-D and The National UAE.

To learn about our policies, click here.